At RADIUS we don’t believe in doing things by halves, so when we set out to create our very first toothpaste we were determined to make it as organic as possible.
It wasn't a fast process, and it wasn’t cheap either, but it was definitely worth it. The fruits of our labor — three unique toothpaste flavors — are USDA certified organic, and we’re pretty proud of that achievement.
It's no secret that organic labeling can confusing. Some products may contain organic ingredients but, unlike our toothpastes, don’t have the USDA logo. So what does USDA certified organic really mean?
Here’s the organic breakdown according to the USDA organic labeling regulations for body care and personal care products.
- Product contains 100% organic ingredients (excluding salt & water)
- May use the USDA seal and/or a “100% organic claim”
“Made with Organic...”
- Our USDA Certified Organic Toothpastes falls under this category
- Contains at least 95% organic ingredients (excluding salt & water)
- USDA seal may be used
- May be stated that the product is “organic”
- Fun fact: our toothpastes are actually 98% organic, going above and beyond the USDA requirements
Less than 70% organic ingredients
- Contains at least 70% organic ingredients
- Cannot have the USDA seal
- Cannot be labeled as “organic.”
- Can say “made with organic...” and there may be up to 3 ingredients or categories mentioned.
- A blanket statement of “made with organic ingredients” cannot be made
- Cannot use the term “organic”
- May identify the organic ingredients on the panel
- Cannot display the USDA seal
So, to sum in up, not all organic products are created equal. Know your labels.
More Good To Know:
Learn more about our pure and simple toothpaste ingredients.