The Why & How of RADIUS Organic Toothpaste
Aug 11, 2016
RADIUS has been revolutionizing the oral health industry since the early eighties. Despite perfecting our craft with critically acclaimed, iconic toothbrushes and a range of innovative accessories, RADIUS have never been one to rest on our laurels. That’s why we set our sights on creating a toothpaste that was organic enough to carry the USDA logo.
Like anything worthwhile, it was no small feat. It took our inventors five years to develop the RADIUS one-of-a-kind formula. A painstaking process that revolved around sourcing the highest-quality ingredients from across the globe — ingredients that represent the oral health-promoting qualities inherent to nature without cutting corners with man-made ingredients, like others out there.
We started with a base of organic coconut oil to give our toothpaste its delightfully velvety mouth-feel. Ancient cultures used to swill a scoop of the stuff for several minutes every day, believing it improved gum health by reducing bacteria, plaque, and infection. Bonus — it’s also a natural teeth whitener!
Next we cherry-picked additional ingredients, seeking out those with antibacterial and
antiseptic properties (eucalyptus oil, tea tree, grapefruit and lemon extracts), soothing
and anti-inflammatory qualities (aloe vera, neem, orange extract), and flavor enhancing benefits (peppermint oil, blue agave syrup, yacon syrup).
The result is a toothpaste that’s literally good enough to eat. A formula that doesn’t need any chemicals or nasties (think the SLS, SLES, fluoride, detergents, artificial sweeteners, additives, GMOs, and glutens that give most regular toothpastes their flavor and texture) to be noticeably, thoroughly effective.