This newly patented USDA organic toothpaste is 100% free of nasty additives or chemicals. It contains simple, natural ingredients for the most effective clean and whitening like rice powder, coconut oil, and cavity-fighting erythritol (aka the much healthier and safer alternative to fluoride!). This is THE BEST natural toothpaste and comes in delicious flavors like Mint Aloe Neem, Matcha Mint, and Clove Cardamom.