To say that it's kind of a big deal is an understatement. It's a very big deal because it means that we meet the very strict criteria set forth by the USDA to label our toothpaste as "organic" and we are allowed to carry the USDA logo.
Part of their criteria is that at least 95% of the ingredients must be organic - our toothpaste is 98% organic, since we like going above and beyond and all that.
Learn more about being USDA certified organic here.
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