We started with a toothbrush
Our first product was a toothbrush. It felt better in your hand, offered better teeth cleaning, and kept the world a little cleaner too. That was just the beginning. We have the first organically certified toothpaste and floss too.
The materials matter
Our toothbrush handles and heads come from plant-based materials, utilizing sustainable substances that reduce our impact on the environment. We think that's something to smile about.
We run our own US factory
That means that our quality control meets the highest standard. You can feel good knowing your purchase is supporting America jobs and is made right.
A better product for a better world
We only have one world and believe we can help keep it clean, beautiful, and healthy. All of our products go through a rigorous process to make sure we are being as kind to the world as possible. We are always exploring innovative ways to make our products even more environmentally friendly.