Customer Service

Why isn't your toothpaste white?

Mar 23, 2017

Have you been to the grocery store and noticed a flavor like "blue raspberry?" Well, have you ever actually seen a blue raspberry? Probably not. That's because they don't exist. Those are artificial dyes making that "raspberry" blue. It's the same concept with toothpaste. Mint toothpaste is not actually supposed to be green. So because we don't use any chemicals, artificial additives or dyes, our toothpastes are not going to be pure white or spearmint green or any other unnatural color. Due to it's organic content, the natural color of our toothpastes will vary.

Learn about other potentially harmful ingredients commonly found in toothpaste here


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