Is it true that you changed your toothpaste formula?

Mar 23, 2017

'Tis true. In early 2017, we decided we wanted to offer a much lighter, smoother toothpaste and so we made a few minor tweaks to our formula that organically enhanced the taste, texture, and the overall brushing experience. Oh, and it's now made in the USA. Which is awesome.

Read more about the fresh, new formula here.